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The power of reinforcement!

Did you know that reinforcement is a far more powerful tool to use to get your kids to listen than punishment / reprimands!? Let me explain..... I know this may sound crazy but ALL the behavior your child engages in even if its refusal to follow adult instructions occurs because it is being reinforced. I know it sounds ridiculous but it's true! Think about the kid in the grocery store who screams for the candy when he is told "no" and the tired parent gives in and the child g